Small Footprint, Big Earnings

For decades, if you wanted to make more money, you needed a larger gym. But, that’s just not true anymore.

Today's studio competes hand-to-hand with corporate giants. And with the right technology behind them—studios win.

By focusing on a few key areas, you can match or exceed the profit margins of gyms 10x your size. In fact, we’ve found three key areas that can radically improve your business.

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Keep Your Clients

Did you know the average gym loses about 25% of their clients?

This wouldn’t be so bad if attracting a new customer wasn’t so darn expensive. In fact, Harvard Business Review notes it’s often 5x to 25x more expensive to attract a new client instead of retaining one.

Lucky for us, a simple 5% increase in retention can lead to a 25% to 100% increase in profit. The key is engagement and the right technology can help you engage your clients in a friendly way, every day.

Support Your Staff

Did you know the average studio spends between 44% and 63% of their revenue on staffing?

If that’s true (and it is), don’t you think staffing deserves extra attention to make sure you are getting the most for your money? We sure do.

A small investment in technology can help educate your staff and standardize your studio’s training. This not only creates a distinct training experience for your clients, but also means a lot less work for you.

Expand Your Digital Footprint

Would it surprise you to know that top producing studios generate $193 per sq. ft., while the average studio generates only $68?

What’s their secret? Well, many found a clever way around their small size—online services for their clients and staff. Not only do their clients enjoy expert instruction at the gym, but now stay engaged at home or on the road.

For a low monthly investment by your studio, you can charge each of your members premium prices. That $193 per sq. ft. doesn’t seem so distant anymore, now does it?

Get Yourself to 6 Figures

This brings us to one last sad fact-most studio owners pay themselves less than $50,000 a year.

it often takes four years until you can even think about paying yourself more than $50k a year. That's not a lot of moola for your time and the risk you are taking.

You owe it to yourself and your family to make your studio as efficient and effective as possible. By focusing your energy on client retention, staff support and gettiing online, that elusive 6 figure salary won't be far away.

We'd love help you get there.

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