Helping Your Clients Go from Point A to Point B
Helping Your Clients Go from Point A to Point B
Ah, programming. Most of us in the fitness business who got our start in the weight room LOVE programming.  We...
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How to be an Effective Fitness Professional
How to be an Effective Fitness Professional
The fitness industry is funny. You might do the exact same job but be called something completely different depending on...
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Personal Training: Career or Hobby?
Personal Training: Career or Hobby?
It’s time to talk about the state of the fitness industry and those of us who work in it. This...
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Meeting Them Where They Are
Meeting Them Where They Are
Marketing legend Seth Godin sends out a wonderful little reminder of the realities of marketing and creativity on a daily...
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Selling Personal Training for the Non-Sales Personal Trainer
Selling Personal Training for the Non-Sales Personal Trainer
When I started in the personal training profession, I thought that I would spend all my time training clients and...
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What Working Women Want: 5 Hidden Motivators for Fitness
What Working Women Want: 5 Hidden Motivators for Fitness
Women have plenty of reasons and excuses for not exercising regularly. Speaking for myself, even just the requirement to change...
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5 Ways to Prevent Burnout as a Fitness Professional
5 Ways to Prevent Burnout as a Fitness Professional
“Burnout” is a big problem in the fitness industry.  I have seen some excellent coaches leave the industry because of the emotional...
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6 Ways to Ensure Long-term Success for Your Clients
6 Ways to Ensure Long-term Success for Your Clients
When you and your new client first meet, one of the first things you’ll discuss are goals: lose 20 lbs,...
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Shoulder Series Part 4: Programming Considerations for the Shoulder
Shoulder Series Part 4: Programming Considerations for the Shoulder
To this point, we have discussed the anatomy and mechanics of the shoulder, how you would go about assessing your...
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Shoulder Series Part 3: Movement Prep for the Shoulder
Shoulder Series Part 3: Movement Prep for the Shoulder
You’ve finished your assessment and have your first training session scheduled with your client, now what? Hopefully, you have obtained a...
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Shoulder Series Part 2: Shoulder Assessment for the Fitness Professional
Shoulder Series Part 2: Shoulder Assessment for the Fitness Professional
Undoubtedly we have all had a client come in for their initial assessment with either complaints of, or a history...
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A Guiding Principle for Exercise Selection and Program Design for Injury Prevention
A Guiding Principle for Exercise Selection and Program Design for Injury Prevention
A guiding principle for exercise selection and program design: building resilience by putting movement quality first. It’s safe to say...
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Why Do People Consistently Exercise?
Why Do People Consistently Exercise?
Why do people exercise?  It must be for the benefits of exercise, right?  But what is the greatest benefit of...
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What To Do When You Outgrow Your “Box” Gym
What To Do When You Outgrow Your “Box” Gym
It’s 4:55 am. I plop down in the rolling chair behind the training desk and slide over to the file...
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Why All Fitness Professionals Should Start a Blog
Why All Fitness Professionals Should Start a Blog
As fitness professionals, our job is to make the world healthier by sharing our unique skill sets and knowledge. The...
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