Thumb cover image brand  name
How to be an Effective Fitness Professional

The fitness industry is funny.

You might do the exact same job but be called something completely different depending on where you work and who signs your paychecks.

Personal trainer?

Fitness professional?

Strength coach?

Movement specialist?

And then there are all the certifications to put behind your name…

Just remember, your client doesn’t care about your designations....

Read more
Thumb cover image istock 89396693 large  1
Personal Training: Career or Hobby?

It’s time to talk about the state of the fitness industry and those of us who work in it. This article is dedicated to personal trainers, strength coaches and fitness professionals alike. Specifically, anyone who intends to retire from the health and fitness industry could benefit from this article. Personal training is a relatively new career, gaining popularity in the 1980s. One could...

Read more
Thumb cover image rsz istock 88944359 large
Meeting Them Where They Are

Marketing legend Seth Godin sends out a wonderful little reminder of the realities of marketing and creativity on a daily basis.  If you do not already subscribe to his emails, I can’t suggest strongly enough that you do. On October 6th 2016 he posted this:

Do what you're good at, or...

Get really good at what you do.

You have nearly unlimited strategic choices and options about...

Read more
Thumb cover image rsz istock 67246271 large
Selling Personal Training for the Non-Sales Personal Trainer

When I started in the personal training profession, I thought that I would spend all my time training clients and writing programs. While I wasn’t under the notion that I would have people lined up asking me to take their money, I didn’t necessarily realize that selling my services would become a focal point of my job. However, as I mind-numbingly suffered through working the...

Read more
Thumb cover image trainer
What To Do When You Outgrow Your “Box” Gym

It’s 4:55 am. I plop down in the rolling chair behind the training desk and slide over to the file cabinet where my client’s folder resided. Thumbing through the hundreds of folders to find mine, I let out a long sigh. It was a Friday, yet I felt like Peter Gibbons having a case of the Mondays.

As a personal trainer at a large gym, I got to help change people’s lives: help...

Read more
Thumb cover image istock 506819218
Why All Fitness Professionals Should Start a Blog

As fitness professionals, our job is to make the world healthier by sharing our unique skill sets and knowledge. The common way to go about this is to work with a client on an individual basis.

However, the world is rapidly changing, and forms of communication are evolving as well. One of the most popular ways to spread a message these days is through blogging.

Blogging is a powerful medium...

Read more
Thumb cover image istock 65320001 large
Drop the Clipboard, Move to GymCloud

Raise your hand if you’re still toting around a clipboard and a pen and paper at the gym to keep up with your clients’ workouts…my hand’s up too.  We know all too well that old habits are tough to break, right?  Well sometimes we just have to step out of our comfort zone in the name of progress. This is that time.

Programming your clients’ workouts is...

Read more
Thumb cover image istock 000062022106 large
Client Motivation: Finding Out a Client’s True Motivation

Finding out a client's true workout motivation is key to creating a workout plan that will meet their needs.  Today we'll discuss some top reasons people look to personal trainers for help.

To Please a Spouse or Parent?

I became a personal trainer as a 19-year-old college sophomore. One of my very first clients was a relatively young mom who wanted to be trained early in the...

Read more
Thumb cover image istock 000042276464 medium
Find your Market Niche and Brand Yourself to Earn More

Close your eyes for 5 seconds and 10 new personal trainers will enter the market.  Seriously, new personal trainers are popping up as often as new Starbucks and juice bars on every corner.  However, this is far from being a problem. With more trainers entering the field, competition naturally rises, which forces each of us to become better.  With increasing competition, many...

Read more
Thumb cover image istock 000062022106 large
Trainer Tips: How to Price Online Training Services

Online personal training is all the rage these days.  Perhaps your client is iced in and can’t make it to the gym?  No worries, you can train them from home.  Maybe your client of 5 years is moving across the country; doesn’t matter, you can still train them online.  Whether you are using advanced online personal training programming technology to program...

Read more
Thumb cover image istock 626172712
Trainer Tips: Fitness Certifications 101: Part 3

Thus far in our fitness certification breakdown we have summarized certifications from the National Strength and Conditioning Association (NSCA), the American College of Sports Medicine (ACSM), and the American Council on Exercise (ACE).  All of the previous certifications that we profiled are appropriate for anyone who is looking to further their position in the industry, but may be...

Read more
Thumb cover image istock 000042276464 medium
Four Mistakes Trainers Make with New Clients

You have a new client and you’re excited to prove to your client that they made the right decision in choosing you as a personal trainer. You perform a standard assessment, obtain their medical history, and other standard run-of-the-mill (yet important) information.  So far, so good, right?

Now it’s time to begin your partnership by designing an exercise program aimed ...

Read more
Thumb cover image istock 000047254930 large
Trainer Tips: Fitness Certifications 101: Part 2

Our previous discussion detailed some of the advantages and disadvantages of two NSCA certifications, the NSCA-CPT, and the NSCA CSCS.  These are great certifications, but they may be overkill for individuals who don’t wish to work with athletes or in the case of the CSCS, are not college graduates.  That’s OK, if the NSCA certification is not for you there are plenty...

Read more
Thumb cover image istock 000017270984 large
Trainer Tips: Fitness Certifications 101: Part 1

Becoming a personal trainer can be financially, mentally, and emotionally rewarding.  However, most fitness and wellness jobs at gyms, schools, or non-profits require that personal trainers be certified by a nationally recognized and respected credentialing agency.  While the fitness certification industry is still very fragmented, it is becoming clearer which companies are more...

Read more
Thumb cover image istock 000057942336 large
Trainer Tips: Talking Money with Clients

As a personal trainer, you’ve undoubtedly spent a great deal of time learning about a variety of aspects of health and fitness.  You’ve probably studied anatomy and physiology and experimented with countless set, rep, and rest schemes in order to find out what works and what doesn’t.  However, regardless of how much you know in terms of exercise science or general...

Read more
Thumb cover image istock 84539517 large
Benefits of Online Personal Training

The world is talking about health and fitness all the time. People are realizing the importance of taking good care of themselves.  Additionally, people want to look good and get into shape; everyone wants to stay fit and no one wants to be left out. One of the most common ways of staying healthy and fit is to join a gym, work out daily and hire a personal trainer to help with the entire...

Read more
Thumb cover image istock 615884028
Trainer Tips: Getting Started as a Personal Trainer

So you want to become a personal trainer?  You think that working in a gym and teaching other people everything you’ve learned from both working out and studying sounds like the best job ever?  You’re right.  Personal training is one of the most rewarding jobs you could have, but that doesn’t mean that there aren’t pitfalls that you need to try to avoid to...

Read more
Thumb cover image istock 596771454
Trainer Tips: How to Work With Difficult Clients

            As a personal trainer or strength coach, the more clients you get the more likely it is that you will run into a few trainees that are un-motivated and have a poor attitude in the gym.  While you can only really control your own mindset, there are a few things you can try to get through to the client and help make your sessions run a bit...

Read more
Thumb cover image istock 103775699 large
GymCloud - The Latest Remote Fitness Programming Software & App

The obesity epidemic in America and throughout the world is no secret; neither is the fact that a key contributor to this disease is a sedentary lifestyle. This knowledge has ignited a growing trend for individuals to work with fitness professionals such as personal trainers and strength coaches to improve their lifestyles and their health. The problem, however, is that, as our lives become...

Read more
Thumb cover image istock 67246271 large
Why You Should be an Online Personal Trainer

We all know the obesity epidemic is growing, and the fitness and wellness industries are stepping in to help.  Individuals trying to get healthy and avoid the problems associated with obesity benefit greatly from working closely with a fitness professional. Working with a fitness professional has many benefits compared to trying to work out alone, including professional exercise...

Read more
Thumb cover image istock 512231744
Scheduling Advantages of GymCloud

As a trainer, have you ever tried to schedule a potential client but had trouble lining up your schedules?  Maybe Monday at 7:00 a.m. works for you, but she has to take her kid to school at that time.  You then try to schedule a lunch workout but she usually goes to yoga at that time.  So finally, you try late afternoon but by then she has to pick up her kid from school, cook...

Read more