6 Ways Personal Trainers Can Ensure Long Term Client Success
Whenever personal trainers and new clients first meet, one of the first things they’ll discuss is goals:lose 20 lbs, fit back into that swimsuit or dress that used to fit; build a brag-worthy squat, or perform well in an obstacle course or race.
Understanding not only what a client's goals are, but why they have these goals is critically important. Understanding their why is understanding their motivation, their driving force. Sometimes these motivations are intrinsic and other times extrinsic.
Extrinsic motivations might be support from friends or family or improved performance outcomes in an event or race.
Intrinsic motivation might be something like improving movement and abilities so that they can “add life to their years.”
As coaches, we can relate: many of us got into coaching and personal training because we wanted to improve ourselves on and off the court or field. Maybe we didn’t make the football team because we were too small, or like me, too nerdy to keep up with the jocks. We sought ways to help improve our confidence and our abilities through the gym and now we enjoy helping others discover ways to do the same.
Once we understand not only the goal but why that goal is so important to our clients, then we can effectively craft a program that suits their needs and helps push them from Point A to Point B.
As time goes on, though, how do we keep our clients motivated, engaged, and encouraged to keep on keepin’ on? Check out these six ways to stoke motivation:
1. Establish both short term and long term goals
None of our clients are going to lose 20 pounds in the first week of working out, so it’s important to be encouraging, but also realistic. Set a short-term goal to improve the quality of food that your client eats or to increase water intake in week one.
In week two, find an unhealthy food and swap it out for a healthy alternative.
In week three, tackle another small obstacle.
So our short-term goal now is to lose one pound of fat each week by making small, simple changes.
A longer term goal might be to compete in an event or fit into a dress that previously wouldn’t have been possible.
Establish both these short-term and long-term goals, always keeping them in mind and encouraging your clients along the way by highlighting their small victories.
Every 4-8 weeks, reassess your client’s results, showing them where they were and how far they’ve come.
2. Track progress relative to their starting point
Keeping notes on a client’s progress is imperative to their success. How do we know where they are if we don’t know where they’ve been?
Remind them of what they were capable of on Day 1 and what they’re capable of today. There are many metrics that we can use to measure progress:
- Lost weight
- Lost inches
- More weight on the bar
- Greater workout density
- Improved mood and sleep
- Decreased stress
- Improved capacity to do daily tasks
There are a variety of ways we can measure a client’s progress over time. Keep tabs on all these things and occasionally remind them of how much they’ve improved. Because progress is slow, it might be easy for a client to lose sight of their original motivations or even their ultimate goal. Don’t allow that to happen by showing them their improvement from day one.
3. Celebrate successes
A client of mine recently described how he was able to not only lift but carry, upstairs, a lamp weighing over 100 lbs. He was excited because not only was the task relatively easy, but it had impressed his girlfriend's father. That’s huge!
Another client broke her leg in a dog-related incident. But because we’ve been working together for years, improving both her strength and mobility, she’s able to move around with little help from her husband.
These successes come in the form of personal records in the gym as well: the first chin-up by a female client, a bodyweight deadlift or squat, or mastering a difficult movement that you’ve been working on for weeks.
Whatever the success, whether it’s in the gym or outside in real life doesn’t matter, always celebrate it with enthusiasm.
4. Alter their program occasionally and appropriately
As personal trainers, we can’t ensure that our clients are making progress if we’re constantly changing our programs: “muscle confusion” is a marketing term, not a physiological one.
We need a program where we can track progress, make adjustments, and steer the ship towards the client’s goals.
After a while, though, our clients might start losing interest if we’re constantly sticking to the same 10-15 exercises.
To us, a sumo deadlift and a conventional deadlift isn’t much different (both are barbell hip hinge movements), but to our clients, the subtle change might be enough to rekindle interest.
The same can be said for changing up grips, changing push-up types, or adding new toys, like bands, TRX, kettlebells, and jump ropes.
While the base of the program might stay largely the same, sometimes the addition (or subtraction), or even a change in pace with warm-up and cool-down, can mean the difference between an engaged client and a bored one.
5. Teach them everything you know
You might think I’m crazy for suggesting this, but educating your client is empowering them. While they might not care about the Krebs cycle or conjugate periodization, sharing your knowledge is putting power in their hands to control their destiny and improve their chances of success.
Not every workout needs to have a lesson plan attached to it, but casually explaining why high-intensity interval training is more effective for fat loss than low-intensity steady state, or explaining why packing the shoulders during a bench press not only improves their lift but keeps them safe, are valuable knowledge bombs that they will carry forever.
Won’t the client leave if I teach them everything? No. Or at least, I highly doubt it. And even if they did, you’ve armed another person with the knowledge to improve their life and their health. At the end of the day, you will have done your job.
6. Engage with them and their lives outside the gym
Our job is personal. It says it right in the title.
You should engage your clients about what they’re doing outside the gym. This can be relative to their nutrition or homework workouts, but it can also be, wait for it, more personal than that.
For example, if a client has a birthday or anniversary coming up, celebrate with them by buying them a card or gift certificate to their favorite restaurant.
Is their son or daughter getting married? Offer to help out on the day off if needed or buy them a housewarming gift.
Did the cute girl from marketing compliment your male client on his “broad shoulders” and talk about how she’s noticed “he’s been working out?”
Celebrate that stuff! Our job isn’t just to write programs and count reps. A kindergartener can count reps.
Engage your clients in their lives outside of the gym walls. Whether that’s a family loss, a compliment from the girl/guy your client has been trying to impress, or your client was able to play with his or her grandchildren without hurting themselves or getting breathless…
Celebrate it. Your job is to relate to your clients and help them achieve your goals. Many times this will occur on occasions outside the gym.
If you’re good at your job and make the personal training experience fun, you’re bound to have life-long clients who will stick it out no matter what.
This job is incredibly rewarding and personal, and you’ll find that you know more about your clients and their lives than you might know about some of your closest friends.
Keeping clients engaged in the training process by occasionally changing some variables, maintaining interest in their personal lives, teaching them everything you know and celebrating their successes are just a few ways to keep your clients motivated and engaged for life.