Helping Your Clients Go from Point A to Point B
Helping Your Clients Go from Point A to Point B
Ah, programming. Most of us in the fitness business who got our start in the weight room LOVE programming.  We...
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How to be an Effective Fitness Professional
How to be an Effective Fitness Professional
The fitness industry is funny. You might do the exact same job but be called something completely different depending on...
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Personal Training: Career or Hobby?
Personal Training: Career or Hobby?
It’s time to talk about the state of the fitness industry and those of us who work in it. This...
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Meeting Them Where They Are
Meeting Them Where They Are
Marketing legend Seth Godin sends out a wonderful little reminder of the realities of marketing and creativity on a daily...
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Selling Personal Training for the Non-Sales Personal Trainer
Selling Personal Training for the Non-Sales Personal Trainer
When I started in the personal training profession, I thought that I would spend all my time training clients and...
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What Working Women Want: 5 Hidden Motivators for Fitness
What Working Women Want: 5 Hidden Motivators for Fitness
Women have plenty of reasons and excuses for not exercising regularly. Speaking for myself, even just the requirement to change...
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